Just take the past year, for example. Fashion jewelry sales accounted for more than 30 percent of all accessory sales for the 28 biggest retailers across the nation. That is almost $11 billion.
Those small items of glamorous jewelry have been ringing the cash registers day after day in the whole range of our stores. And look set to continue making the music retails want to hear!
One reason for this has got to be the “feel good” factor.
When we wear a well-made piece of fashionable jewelry people admire how we look. This gives us a lift. We become more confident. We have a new poise. Many subtle things happen when we wear good-looking jewelry and they all combine to give us a wonderful feeling.
Of course a new outfit will also do this for us.
A striking garment, new shoes and a glamorous handbag will make any of us feel like a million dollars. But that “feel good” effect comes with a big price tag. And in these harder economic times not all of us want to pay that much no matter how good the buzz is!
This is why wholesale fashion jewelry is selling so well at the moment.
These items certainly look good, and so they should — they are modeled on the most expensive, new jewelry out of the big fashion design studios.
By the time the latest jewelry designs are being showcased by celebrities in the glossy magazines, they have gained sort of stamp of public approval. By then we all accept that this is the latest look and that we like it. When you wear a low-priced, piece of similar jewelry people around you have a similar reaction. You will be accepted as fashionable and your jewelry will draw admiring looks.
But it is one thing to look good. Few of us can match the spending of celebrities, and we need to find fashionable jewelry at more affordable prices. As a result, wholesale fashion jewelry sales are popular and growing.
These items are priced right and designed right.
They look every bit as striking as the high fashion, expensive jewelry coming out of the leading design houses. But come at a tiny fraction of the price.
In these tough economic times we all need a morale boost and adding a small piece of well-made, inexpensive jewelry to our collection will give us just that. We might not be able to afford a new garment every couple of months, but we can most certainly get the same effect from beautifully crafted wholesale fashion jewelry.