Monthly Archives: August 2016

What Makes Fashion Jewelry a Tough Competitor to Precious Jewelry?

Precious jewelry items made of gold, diamonds, platinum and other expensive materials are never going to lose their enchantment. However, these items have to share equal space with fashion items. Trendy and fashionable, this form of jewelry is finding place in the jewelry boxes of women around the world. Though made of inexpensive materials like silver, metals, plastic, beads, gems and glass, these jewelry items are popular for a variety of reasons.

Fashionable jewelry items have existed since ancient times; they enjoyed real popularity in the beginning of the 20th century. Earlier named as costume jewelry, as these items were worn with a special costume, this jewelry form remained popular during art deco, retro and modern art periods. Today, jewelry stores that sell these trendy items are able to attract customers in huge numbers. Here are some reasons that make this form of jewelry immensely popular.

Less Cost

Most importantly, fashion jewelry is purchased for being significantly less expensive than real jewelry items. Jewelry lovers, who don’t have the budget to purchase items made of gold or diamonds, find those made of beads, metals and gems as great alternatives. Their availability on the internet further makes these items less costly.

Unlimited Variety

There is no dearth to the variety in which fashion or costume jewelry is available in the market. People love to purchase silver necklaces, charm bracelets, rings with gemstones and other attractive pieces of fashionable jewelry. You can find different types of materials, like glass, crystals, sterling silver, brass, gemstones in use for crafting these beautiful jewelry items. Because of their unlimited variety, these items are able to please different types of buyers.

Fashionable and Trendy

These jewelry items keep on changing in terms of looks and designs with every new season. This aspect makes them truly fashionable and trendy items to wear. Women are highly enthusiastic to keep pace with new trends and fashion jewelry help them in the same direction. Bold colors, nature inspired patterns, ornate settings and a mix of antique and contemporary designs make these items truly enchanting.

Casual Wear

Precious jewelry items have a drawback that they are suitable for wearing on special occasions only. For instance, gold jewelry items are too heavy to be carried everywhere. Moreover, gold and diamond jewelry items are expensive enough to be worn in crowded areas. Fashion jewelry on the other hand is apt for casual wear as these items are light in weight and not very expensive. From college going girls to women going to different workplaces, these items suit the need of daily wear.

Another advantage of fashion jewelry is that it is crafted in different designs and varieties in different parts of the world. Skilled craftsmen in various countries handcraft these items to add a significant worth to them. Jewelry buyers can easily purchase these items from the online stores. If you have a fashion jewelry store online, you can attract huge number of customers by bringing in different varieties of these items from various regions under one roof.